AI Insights · Timothy · January 2021
Q4 2020 UK Simulation/Adventure Games Insights
Sensor Tower's data reveals the performance of top simulation and adventure games in the UK for Q4 2020, with a focus on downloads and active users.
As the year 2020 came to a close, the simulation and adventure games category saw interesting trends in the United Kingdom. With data provided by Sensor Tower, let's take a look at how the top five games in this genre performed during the fourth quarter.
Harry Potter: Hogwarts Mystery by Jam City, Inc. showed a revenue trend starting at approximately $135K in late September and ending around $118K by the end of December. Downloads for the game began at roughly 27K and saw an increase to about 25K in the final week of December. Weekly active users experienced a dip from 174K to 147K in October, but recovered to approximately 177K by the year's end.
Glu Games LLC's Kim Kardashian: Hollywood maintained a fairly stable revenue, hovering around $40K weekly, with a peak at about $67K in late November. The game's downloads spiked to over 5K in late October, then gradually decreased to around 1.7K by the end of December. The weekly active users showed a slight decrease from 16K to around 15K over the quarter.
Nintendo's Animal Crossing: Pocket Camp had a revenue trend that started at around $22K and peaked at approximately $23K during the holiday season. Downloads saw a significant rise from 8.6K to around 18K, coinciding with the festive period. The game's active users showed a decline from 117K in late September to 97K in early December, then a rebound to about 121K by year's end.
The game Hollywood Story®: Fashion Star from nanobitsoftware.com displayed a revenue trend with an initial figure of roughly $7K, climbing to about $15K in the last week of December. Downloads also saw an increase from 3K to 3.7K over the same period. Weekly active users started at 42K and ended the quarter at approximately 44K.
Lastly, PK XD: Fun, friends & games by Afterverse Games showed a fluctuating revenue trend, starting at nearly $7K and reaching a peak of approximately $12K in mid-December. Downloads began at 18.5K and saw a rise to over 11K towards the end of the quarter. The number of weekly active users initially stood at 98K, dipped slightly, and then increased to around 95K by the end of December.
For more detailed insights and to explore the data further, readers can visit Sensor Tower. The trends observed indicate the popularity and engagement levels of these simulation and adventure games, reflecting the ever-changing interests of mobile gamers in the UK market during the final months of 2020.